The Cannabist Retail Experience with Jesse Channon, Chief Growth Officer of Columbia Care
We discuss the Cannabist Retail Experience with Jesse Channon, Chief Growth Officer of Columbia Care.
Columbia Care Unveiled National Retail Experience with Launch of Cannabist, a National Dispensary Network Leveraging Proprietary Technology Platforms to Support the Customer Journey Anytime, Anywhere. We learn about the brand change and the onus to create this national retail experience.
The Cannabist retail experience is centered on making shopping for cannabis as simple and approachable as possible. Merchandising set-ups and store layouts have been organized to help customers move through the space with intent and become more comfortable in the process. Additionally, the space is designed to encourage employees and customers to engage in conversations that enhance the shopping experience, whether through product recommendations or general education. To fully realize this goal, all Cannabist staff will undergo extensive training not offered at other dispensaries, ensuring that customer and patient needs can be exceeded. Talk to me about how this differs from the conventional retail models.
The first location to launch under the Cannabist brand is the recently opened dispensary in Springville, Utah, followed by Columbia Care locations in Arizona, Illinois, and California, and most recently in Florida will become Cannabist branded retail locations, with a pipeline of more than 80 new and existing locations to follow over the next 24 months